Navigating Evolving Client Needs in Trust Services in 2023 and Beyond

Share

The trust services industry in Singapore is currently well regulated by authorities, with trust companies requiring a Trust Business Licence from the Monetary Authority of Singapore to provide trustee services. However, as the trust industry becomes more competitive, it is essential that trust companies continue to be subject to an appropriate level of regulation and compliance.

 

“This is so that clients may maintain their confidence in the trust industry, whilst allowing the trust companies to deliver first-class trustee services to clients without being overly regulated,” says Ethan Chue, WMI faculty member, CEO of Family Succession Advisors and former Head of J.P. Morgan Trust Company (Singapore).

 

In an interview with Ethan, he shared his insights on future trends in the trust services industry, including the evolving needs of clients, the impact of emerging technologies, and the competencies that will be most important for professionals in the industry to possess in the future.

Adapting to meet the evolving needs of clients

Ethan believes that clients’ needs are changing, and there is an increasing demand for non-financial assets, such as operating businesses, to be held in family trusts. Planning for the succession of these businesses is more complex than planning for the transfer of financial assets.

 

“Additional issues which need to be considered include planning for the succession of the management of the family business, instilling family governance policies and procedures, balancing between the differing interests of family members, and so on,” he says. “Therefore, trust professionals need to broaden their skills to serve their clients well in these areas.”

 

The impact of emerging technologies such as blockchain and AI

The adoption of emerging technologies such as blockchain and AI has also created new opportunities and challenges for trust professionals.

 

As more trustees are asked to consider allocating some part of the trust portfolio to Bitcoin and other blockchain-recorded investments, trustees find themselves having to understand how these non-traditional investments may be made and held. They also need to review their trust documentation and internal trustee policies to assess if these investments are permitted to be held in the trust.

 

Moreover, the increasing capabilities of artificial intelligence have raised concerns about IT fraud. Ethan raises the question, “As the capabilities of artificial intelligence improve exponentially, and with the increase in instances of IT fraud, how can a trustee ensure that the email seemingly sent by the client — and phrased in the same manner as the client’s usual correspondences — was really sent by the client and not a hacker supported by AI?”

 

Trust advisors must stay informed about these emerging technologies and find ways to mitigate risks associated with them.

Interpersonal relationships are key

Ethan believes that maintaining a close relationship with clients is crucial, especially as the use of technology has enabled trustees to meet clients virtually but more frequently. However, many trustee-client relationships have suffered due to reduced face-to-face interactions.

 

Trust professionals need to find ways to maintain a close relationship with their clients to better understand or anticipate issues that may arise in the client’s family situation.

 

Secondly, according to Ethan, the competitive landscape of the trust services industry is likely to evolve in the next 5 to 10 years, with the consolidation of trustee companies and new players entering the market. Therefore, trust professionals need to learn about other functions in their team or organisation to build more cross-functional collaborations and learning.

 

“My suggestion is that whatever role you are currently in  – be it trust advisory, trust administration or compliance – having a good understanding of what your colleagues have to deal with on a day-to-day basis will not only allow you to build a more collaborative working relationship with them but will also put you in a position to take on bigger or management roles when the opportunities arise,” says Ethan.

 

Getting ahead of the curve

Trust advisors must possess an unquenchable thirst for knowledge even in disciplines that are outside of their own fields of specialisation in order to stay ahead of the curve. These include topics including investments, law, psychology and economics.

 

“Learn about the industries your clients are operating in, so that you may better understand the business challenges they face,” adds Ethan. In this respect, Ethan highlights the importance of upskilling and attending events and courses organised by industry thought leaders.

 

“WMI’s Certificate of Trust Services (CTS) and Wealth Planning programs are useful to equip both trust and non-trust professionals with relevant and practical industry knowledge.  For example, through the CTS program, a trust officer may understand the rationale behind some of the administration processes he or she undertakes daily, or a family office manager may appreciate why the trustees require certain documentation to be executed for the proper administration of the trust.”

 

Designed for professionals in the trust and fiduciary services industry, WMI’s practice-based trust services programmes are carefully curated to include real-world examples and case studies and are taught by distinguished industry professionals.

 

WMI’s sought-after Trust programmes are accredited and recognised by the Institute of Banking and Finance Singapore (IBF), the Singapore Institute of Legal Education (SILE) and the Institute of Singapore Chartered Accountants (ISCA). Past participants have included trust administrators and managers, wealth planners, wealth managers, lawyers, accountants and family offices.

 

Learn more about WMI’s Trust programmes

Related Article

CEO Roundup

Alignment Under Pressure: The Real Test of Wealth Stewardship – CEO Quarterly Letter: Q2 2026 Highlights

Programme Overview

Upcoming Dates

Modules

Download programme brochure

Who Should Attend

Useful Links

Certification

Participants who successfully complete the programme will be awarded: 

Note:

Schedule

Modules

Testimonials

Enquire Now

Compliance, Risk & Governance

3 Reasons Why Private Bankers Should Learn About ESG

Programme Overview

3 Reasons Why Private Bankers Should Learn About ESG

 

The financial sector is experiencing significant shifts in a critical area—sustainability—alongside ongoing technological transformations. Traditionally, financial strategies have focused predominantly on maximising returns; however, a growing awareness of their environmental impact is giving rise to a new paradigm—one that today’s professionals may find challenging to navigate.

 

As more investors and institutions prioritise sustainability in their financial decision-making, recognising the long-term benefits it offers, the trend driven by the Environmental, Social, and Governance (ESG) framework is fundamentally reshaping our approach to wealth creation and responsible stewardship.

Mervyn Tang, who is Schroders’ Head of Sustainability, APAC, highlights three compelling reasons why private bankers should enhance their understanding of ESG to better serve their clients and future-proof their careers.

 

ESG: A Global Imperative Reshaping Investments

 

What was once a secondary consideration has now become a global imperative. The response to ESG issues, particularly climate change, is transforming how economies operate. “Governments around the world are putting policies to battle issues like climate change,” Mervyn says. “It’s changing the business models (and) the way our economy operates.”

 

As organisations navigate new regulations and seek incentives, such as those for electric vehicles, they must strike a balance between upfront costs and long-term objectives—ensuring their capital investments deliver sustainable returns over time.

 

Already, economies covering 90% of global GDP have set net zero targets, and over half of the world’s largest companies are aligning themselves with this vision. The results so far have been encouraging, with market research platform Gitnux reporting in 2024 that companies with strong ESG credentials have seen a 3-5% increase in annual revenue growth. Those with high ESG ratings also consistently outperform competitors who neglect them.

 

This shift creates a new role for private bankers. They’ll need to understand how these policies affect different industries, determine which are the reliable markers to prove sustainability, and how to position client portfolios for a sustainable future.

 

“Private bankers would be expected to talk about changes in sustainability and ESG policy in the same way as they are meant to talk about energy price inflation or Fed interest rates,” he surmises. “You’ll be expected to know more about ESG in the future.”

 

The senior professional explains how these fundamental concepts are discussed in WMI’s Certificate in Introduction to Climate Change and Decarbonisation Strategies programme. Besides gaining a broad perspective on topics such as climate science and international agreements in order to understand the global push for sustainability, the curriculum also includes training in core skills to assess and advise on green products and initiatives.

 

With outlets like Bloomberg indicating that the world’s ESG assets are projected to hit $40 trillion by 2030, informed finance professionals will stand out with their enriched knowledge and become invaluable assets to their clients’ evolving investment journey.

 

A Growing Emphasis Across Generations

 

The rise of ESG investing is not just shaped by policies. It is being fuelled by increasing demand from individuals, particularly younger generations.

 

“The general public is caring more about ESG,” Mervyn reveals. “You see this in search trends for things like sustainable investing and climate change.”

 

Figures from PricewaterhouseCoopers substantiate this observation, with a report citing that a whopping 83% of consumers expect companies to actively shape their ESG best practices, and that 76% would discontinue relations with companies which mistreat employees, communities and the environment.

 

“This is particularly apparent for younger generations like Gen Z or the millennials,” Mervyn notes.

 

A Stanford University study supports this, revealing that while only 30% of boomers were invested in ESG issues when it comes to their investments, this grew to 60% with Gen X, and became a pronounced 80% with Gen Zs and millennials.

 

“If these generations are more interested in sustainable investing, as we see the intergenerational transfer of wealth, more and more of your clients may want to talk about ESG in the future,” he predicts.

 

As ESG considerations grow increasingly complex, effective ESG investing requires integrating all three pillars—environmental, social, and governance—into the decision-making process. Beyond environmental factors, social considerations evaluate a company’s labour practices, diversity and inclusion policies, and its impact on the communities in which it operates. Governance focuses on leadership quality, transparency, and risk management practices.

 

WMI’s programme provides advanced modules that delve into these areas, equipping professionals with the skills to assess the right metrics and deliver comprehensive reports that support informed discussions on sustainability. By considering all three pillars of ESG alongside traditional financial analysis, private bankers can help investors capture an organisation’s long-term potential.

 

A Sustainable Future Unlocks New Investment Opportunities

 

In response to this accelerating trend, the financial sector is embracing the increasing demand for sustainable investment options.

 

“Sustainable investing options are increasing,” notes Mervyn, referencing both market trends and insights from his work at Schroders. “We’re talking about equities, fixed income, private assets. There’s a lot of things that your end retail investor can invest in to achieve their sustainability objectives and their financial objectives.”

 

The same report by Github reflects this sentiment in Asia, where 60% of retail investors have shown particular interest in ESF-focused funds, and that with the exception of Japan, allocation to ESG investing is expected to surge over 20% in Asia over the next five years.

 

Furthermore, the rise of digitalisation is democratising access to sustainable investments. Platforms such as crowdfunding now enable individuals to invest directly in emerging opportunities like green bonds and carbon offset initiatives—areas once limited to large institutional investors.

 

Rather than viewing this as competition, Mervyn emphasises that these developments highlight the need for complementary expertise. Informed private bankers can leverage their knowledge and these new tools to enhance their client offerings.

 

“More products means more options for your end clients to deliver what they need,” he says. “This is partly one of the reasons why asset managers are building up their sustainable investment product ranges. We see funds evolving from just your general sustainable funds to lots of different themes, to even direct private assets investing in things like renewable infrastructure.”

 

There’s more and more investment options for you to help cater to your clients’ financial objectives as well as sustainability objectives,” he adds.

 

Conclusion

 

The integration of ESG considerations into financial strategies is no longer a niche movement but a crucial complement to traditional finance. As private bankers navigate an evolving landscape, a solid understanding of ESG frameworks, reporting, and products becomes a vital tool for building resilient portfolios, managing risks, and fostering a more sustainable future.

 

WMI’s ESG programmes embrace this shift, offering a practical and industry-relevant syllabus designed by leading experts. Through engagements with senior professionals like Mervyn, participants gain real-world insights and case studies, equipping them to apply their knowledge effectively post-graduation—for the benefit of their organisation, clients, and the planet.

Upcoming Dates

Modules

Download programme brochure

Who Should Attend

Useful Links

Certification

Participants who successfully complete the programme will be awarded: 

Note:

Schedule

Modules

Testimonials

Enquire Now

Investing and Asset Management

Expert Advice on Building an Effective Multi-Asset Portfolio

Programme Overview

Upcoming Dates

Modules

Download programme brochure

Who Should Attend

Useful Links

Certification

Participants who successfully complete the programme will be awarded: 

Note:

Schedule

Modules

Testimonials

Enquire Now

Other Suggested Articles

Previous
Next