5 Tips to Establish Your Family Office’s Key Priorities in Investments

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The aspiration to build multigenerational wealth remains a central objective for Family Offices. To achieve this goal, the establishment of key investment priorities is of paramount importance. These priorities serve as a strategic compass, steering Family Offices toward wealth management choices that align with the family’s long-term objectives and core values.

 

From wealth preservation to intergenerational wealth transfer, or risk mitigation, identifying investment goals can help Family Offices optimise their asset allocation strategies and ensures that resources are channelled into opportunities that best reflect the family’s vision and long-term goals.

 

We sat down with Leonardo Drago, Head of Investments, Singapore at AlTi Tiedemann Global, and a financial veteran with experience spanning over three decades. His journey towards financial mastery dates back to a pivotal moment in his early years—an age when most were just learning to navigate pocket money.

 

“I remember when I was just 10 years old, instead of giving me an allowance, my dad gave me a small sum to manage, with the condition that I could take the profits as spending money, but not touch the original capital,” says the investment leader.

 

“Of course, that being my first foray into investing, I made a significant loss,” he jokes. “But I will never forget the lesson my father was trying to teach, which is the importance of early financial education.”

 

This anecdote underscores the influence of such an education in shaping his long-term wealth management strategies. Just as a solid foundation serves as the bedrock of success, the importance of cultivating financial understanding from a young age cannot be overstated. Leonardo’s experience exemplifies that this groundwork forms the cornerstone of enduring multigenerational prosperity in the ever-evolving landscape of finance.

 

Leonardo advises that the best way to start is to find out what they want to achieve and emphasise, “There is no one size fits all solution. You have to understand the family’s values and goals before helping them to lay out and organise their priorities.”

 

 

Another pertinent factor for success is understanding investment priorities in Family Offices and how it is essential for tailoring wealth management strategies to the needs and aspirations of the family. These priorities encompass a variety of objectives, including capital preservation, sustainable growth, social impact, and alignment with the family’s values.

 

By delving into these priorities, Family Offices can allocate resources strategically, optimise risk management, and capitalise on opportunities that resonate with their overarching mission. This nuanced approach not only ensures prudent financial decision-making but also strengthens family cohesion as shared goals are pursued, contributing to the long-term prosperity and continuity of the family’s legacy.

 

Leonardo speaks on this point and mentions that while a financial portfolio should ideally be viewed as a safety net, most people do not see it that way. He further elaborates: “Financial portfolios are often viewed as a source of returns, but when the wealth that has already been created will last for multiple generation, is it better to risk losing it to make more, or to manage it in a sustainable way to benefit future heirs, and potentially be used for tackling some of humanity’s pressing issues to contribute to a better world? Significant wealth is created by concentrating one’s efforts and assets in one venture, but it can only endure through generations with a focus on diversification and sustainability. Family offices that are not set up with this end in mind will not survive multiple generations.”

 

With this in mind, how then can family offices best establish their priorities to ensure their longevity? Here are 5 tips that can be useful when determining a family office’s key priorities:

Tip 1: Defining long-term financial objectives for multigenerational wealth preservation

Understanding and establishing long-term objectives is imperative for Family Offices as it can serve as a guiding beacon for investment decisions, steering strategies in accordance to the Family Office’s values, risk assessment and intergenerational aspirations.

 

According to Deloitte, a common trend for Family Office investing focuses more on wealth preservation rather than growth. In the report, Deloitte highlighted the factors that Family Offices should consider to protect their interests and wealth to achieve their long-term objectives. These factors include operational considerations, including talent, cost structure, technology and governance as well as management considerations including risk management and controls.

 

Connecting family values to these considerations would allow Family Offices to survive through multiple generations and retain their wealth.

 

Viewing the financial portfolio as a safety net rather than just a source of returns aligns with the goal of multigenerational wealth preservation. In this vein, Leonardo speaks of an “antifragile” approach, in which a financial strategy thrives amidst uncertainties.

 

He says, “When you have an ‘antifragile’ mindset, your structure actually becomes stronger. When a Family Office has a long-term plan, this strengthens the structure to support multigenerational wealth planning.”

 

Tip 2: Gauging risk tolerance  

Drawing upon 40 years of experience, Leonardo gives perspective on risk management and assessment.

 

“In the realm of wealth management and investing, the prevalent tendency to embrace excessive risk becomes evident with crisis.”

 

Conducting a thorough risk assessment is a critical cornerstone of effective financial management for Family Offices. Establishing a risk management process within the family office structure is essential to formalising strategies to address risks associated with the family’s wealth, according to a white paper released by Credit Suisse.

 

The process starts with a risk review, followed by risk identification, risk measurement, risk reporting, and lastly risk mitigation. It involves a thorough examination of various factors, both internal and external, including market volatility, shifts in regulations, geopolitical occurrences, and even family dynamics.

 

Leonardo explains that mitigating risks is dependent on what the particular Family Office is looking to achieve. He says, “If the goal is sustainable multigenerational wealth, it is important to not make critical mistakes. For example, should a business be located in only one location? Will this be detrimental in terms of their long term sustainability strategy?. Similarly, should a family office be only in one location?”

 

Managing risks not only safeguards the family’s wealth and assets but also fosters a resilient and adaptive financial framework that can weather uncertainties and capitalise on opportunities, ensuring the preservation and growth of wealth for current and future generations.

Tip 3: Evaluating investment opportunities based on alignment with goals and values

The process of evaluating investment opportunities has a distinct significance if it aligns with the Family Offices core goals and values, going beyond mere financial metrics.

 

“The next generation of successful business owners might have different visions, such as setting up a charitable foundation, giving back to the society or making a positive impact in general. But how can they go about doing this? They have different options they can consider, such as purely investing, setting up a foundation or going through a completely new tailored approach.”

 

This is also backed by Forbes, explaining that purpose-driven investments including sustainable and impact opportunities have enabled investors to make profits while aligning their values and giving back to the society.

 

An alignment-driven investment strategy not only strengthens the family’s commitment to their values but also contributes to a purpose-driven investment strategy, solidifying the foundation for enduring success and generational continuity.

 

Tip 4: Using a ‘Macro-Allocation’ Approach

With expertise in managing diversified portfolios of global investments, macro-economic strategies, derivatives, foreign exchange trading, stock-picking models and multiple asset classes, Leonardo also highlights the importance of macro-allocation.

 

“A good big picture macro-allocator is a critical need for a Family Office. Macro-Allocation helps to identify risks in different asset classes, including stocks, bonds, commodities, currencies, and real estate. Diversifying assets using a macro-based approach to asset allocation will help to create a portfolio that can withstand market volatility and fluctuations driven by macroeconomic events.”

 

By spreading investments across a range of asset classes, sectors, and geographical regions, Family Offices can effectively mitigate risks and enhance the potential for long-term returns. Diversification generally helps to reduce the vulnerability of the investment portfolio, promoting stability during market volatility.

 

Tip 5: Regularly reviewing and adjusting investment priorities

In a rapid evolving financial landscape, regularly reviewing and tweaking investment priorities allows Family Offices to stay aligned with their values, goals, risk tolerance and overarching mission.

 

Emerging opportunities can be grasped in a timely manner and underperforming investments can be phased out as well. This process reflects an adaptive and responsive stance, enabling family offices to navigate uncertainties, capitalise on favourable conditions, and maintain a resilient financial trajectory that advances their long-term prosperity.

 

Within the context of the constantly evolving financial landscape, Leonardo says, “The demand for global macro asset allocation professionals has been on the rise, surpassing that of stock pickers, given the escalating challenges in stock selection since 2007. Additionally, there has been a discernible shift towards passive investments over active ones.”

 

Wealth Management Institute’s (WMI) Certificate for Family Office Practitioner – Family Office Investments programme is developed to cover a myriad of topics to equip family principals and advisors with the knowledge and skillsets to structure a Family Office, tailoring investment strategies, asset allocation and more.

 

Acquire the necessary skill sets to lead investment decisions for Family Offices, achieving success through WMI’s Certificate for Family Office Practitioner – Family Office Investments.

 

Learn How to Lead Family Office Success with Mastered Investment Decision Skills

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3 Reasons Why Private Bankers Should Learn About ESG

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3 Reasons Why Private Bankers Should Learn About ESG

 

The financial sector is experiencing significant shifts in a critical area—sustainability—alongside ongoing technological transformations. Traditionally, financial strategies have focused predominantly on maximising returns; however, a growing awareness of their environmental impact is giving rise to a new paradigm—one that today’s professionals may find challenging to navigate.

 

As more investors and institutions prioritise sustainability in their financial decision-making, recognising the long-term benefits it offers, the trend driven by the Environmental, Social, and Governance (ESG) framework is fundamentally reshaping our approach to wealth creation and responsible stewardship.

Mervyn Tang, who is Schroders’ Head of Sustainability, APAC, highlights three compelling reasons why private bankers should enhance their understanding of ESG to better serve their clients and future-proof their careers.

 

ESG: A Global Imperative Reshaping Investments

 

What was once a secondary consideration has now become a global imperative. The response to ESG issues, particularly climate change, is transforming how economies operate. “Governments around the world are putting policies to battle issues like climate change,” Mervyn says. “It’s changing the business models (and) the way our economy operates.”

 

As organisations navigate new regulations and seek incentives, such as those for electric vehicles, they must strike a balance between upfront costs and long-term objectives—ensuring their capital investments deliver sustainable returns over time.

 

Already, economies covering 90% of global GDP have set net zero targets, and over half of the world’s largest companies are aligning themselves with this vision. The results so far have been encouraging, with market research platform Gitnux reporting in 2024 that companies with strong ESG credentials have seen a 3-5% increase in annual revenue growth. Those with high ESG ratings also consistently outperform competitors who neglect them.

 

This shift creates a new role for private bankers. They’ll need to understand how these policies affect different industries, determine which are the reliable markers to prove sustainability, and how to position client portfolios for a sustainable future.

 

“Private bankers would be expected to talk about changes in sustainability and ESG policy in the same way as they are meant to talk about energy price inflation or Fed interest rates,” he surmises. “You’ll be expected to know more about ESG in the future.”

 

The senior professional explains how these fundamental concepts are discussed in WMI’s Certificate in Introduction to Climate Change and Decarbonisation Strategies programme. Besides gaining a broad perspective on topics such as climate science and international agreements in order to understand the global push for sustainability, the curriculum also includes training in core skills to assess and advise on green products and initiatives.

 

With outlets like Bloomberg indicating that the world’s ESG assets are projected to hit $40 trillion by 2030, informed finance professionals will stand out with their enriched knowledge and become invaluable assets to their clients’ evolving investment journey.

 

A Growing Emphasis Across Generations

 

The rise of ESG investing is not just shaped by policies. It is being fuelled by increasing demand from individuals, particularly younger generations.

 

“The general public is caring more about ESG,” Mervyn reveals. “You see this in search trends for things like sustainable investing and climate change.”

 

Figures from PricewaterhouseCoopers substantiate this observation, with a report citing that a whopping 83% of consumers expect companies to actively shape their ESG best practices, and that 76% would discontinue relations with companies which mistreat employees, communities and the environment.

 

“This is particularly apparent for younger generations like Gen Z or the millennials,” Mervyn notes.

 

A Stanford University study supports this, revealing that while only 30% of boomers were invested in ESG issues when it comes to their investments, this grew to 60% with Gen X, and became a pronounced 80% with Gen Zs and millennials.

 

“If these generations are more interested in sustainable investing, as we see the intergenerational transfer of wealth, more and more of your clients may want to talk about ESG in the future,” he predicts.

 

As ESG considerations grow increasingly complex, effective ESG investing requires integrating all three pillars—environmental, social, and governance—into the decision-making process. Beyond environmental factors, social considerations evaluate a company’s labour practices, diversity and inclusion policies, and its impact on the communities in which it operates. Governance focuses on leadership quality, transparency, and risk management practices.

 

WMI’s programme provides advanced modules that delve into these areas, equipping professionals with the skills to assess the right metrics and deliver comprehensive reports that support informed discussions on sustainability. By considering all three pillars of ESG alongside traditional financial analysis, private bankers can help investors capture an organisation’s long-term potential.

 

A Sustainable Future Unlocks New Investment Opportunities

 

In response to this accelerating trend, the financial sector is embracing the increasing demand for sustainable investment options.

 

“Sustainable investing options are increasing,” notes Mervyn, referencing both market trends and insights from his work at Schroders. “We’re talking about equities, fixed income, private assets. There’s a lot of things that your end retail investor can invest in to achieve their sustainability objectives and their financial objectives.”

 

The same report by Github reflects this sentiment in Asia, where 60% of retail investors have shown particular interest in ESF-focused funds, and that with the exception of Japan, allocation to ESG investing is expected to surge over 20% in Asia over the next five years.

 

Furthermore, the rise of digitalisation is democratising access to sustainable investments. Platforms such as crowdfunding now enable individuals to invest directly in emerging opportunities like green bonds and carbon offset initiatives—areas once limited to large institutional investors.

 

Rather than viewing this as competition, Mervyn emphasises that these developments highlight the need for complementary expertise. Informed private bankers can leverage their knowledge and these new tools to enhance their client offerings.

 

“More products means more options for your end clients to deliver what they need,” he says. “This is partly one of the reasons why asset managers are building up their sustainable investment product ranges. We see funds evolving from just your general sustainable funds to lots of different themes, to even direct private assets investing in things like renewable infrastructure.”

 

There’s more and more investment options for you to help cater to your clients’ financial objectives as well as sustainability objectives,” he adds.

 

Conclusion

 

The integration of ESG considerations into financial strategies is no longer a niche movement but a crucial complement to traditional finance. As private bankers navigate an evolving landscape, a solid understanding of ESG frameworks, reporting, and products becomes a vital tool for building resilient portfolios, managing risks, and fostering a more sustainable future.

 

WMI’s ESG programmes embrace this shift, offering a practical and industry-relevant syllabus designed by leading experts. Through engagements with senior professionals like Mervyn, participants gain real-world insights and case studies, equipping them to apply their knowledge effectively post-graduation—for the benefit of their organisation, clients, and the planet.

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